GIFs, TIFFs, and GIFTs
This is a look into a current work in progress. Over the past five years, my cousins and I have created an ongoing fake business that sells other business ideas. We have a catalog of 75+ ideas and counting. As a huge gift to them, I am creating a realized version of one of our ideas—an annual catalog of ideas.
The work is still in earlier stages, but this shows how I approach such a large project from a fully conceptual space.
I started with categorizing the content to help organize the catalog, and some quick thumbnail sketches for the cover and pages. After collecting a mood board of visual inspiration, I built out the text content to see how much space it will take up and how it can live on the page.
I then added in rough sketches for product placement on the page to see how the images interact with the text.
Finally, I created a first version of the front cover image for the project. I am in the process now of solidifying a color palette, adjusting the cover image, creating the rest of the text content, and deciding on the overall design for the product images.